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ZAGG (ZAGG) to Introduce invisibleSHIELD Dry(TM) Nationwide Exclusively Through AT&T

Jun. 28, 2010 (Business Wire) — ZAGG Inc. (NASDAQ: ZAGG) (, a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™, ZAGGbuds™, and ZAGGsparq™ brands, announced today that AT&T will be the first to offer the new invisibleSHIELD Dry™. ZAGG’s new invisibleSHIELD Dry is available exclusively at AT&T stores nationwide.

“We are thrilled to offer invisibleSHIELD Dry to AT&T customers and provide them with our world-class scratch protection and electronics accessories,” said Robert G. Pedersen II, CEO and co-founder of ZAGG.

The invisibleSHIELD is a military-grade, virtually invisible, and indestructible film that protects thousands of gadgets from bumps, scratches, and dings with a lifetime guarantee. The invisibleSHIELD Dry™ is the next generation of ZAGG’s flagship product, and takes their original, award-winning scratch protection to a new level with the same protection in a dry-installed film.

“We look forward to bringing ZAGG’s invisibleSHIELD Dry technology to our customers,” said Michael Cowan, Accessories Business Director for AT&T.

“ZAGG has been developing and perfecting the invisibleSHIELD Dry over the past year, and we are very excited to introduce it,” said Derek Smith, Vice President of Sales for ZAGG. “Made from the same amazing material, the invisibleSHIELD Dry installs without moisture, filling a demand currently unmet in the marketplace.”

The invisibleSHIELD Dry is available in AT&T stores nationwide. For more information about ZAGG or any of their products, please visit

About ZAGG Inc.:

ZAGG is dedicated to protecting and enhancing the mobile experience. ZAGG designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide, under the brand names invisibleSHIELD™, ZAGGbuds™, and ZAGGsparq™. ZAGG has also introduced appSpace, a powerful recommendation engine for the fast-growing mobile app market, combined with the networking power of social media. The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold millions of units. Currently, ZAGG offers over 4,000 precision pre-cut designs with a lifetime replacement warranty through, major retailers like Best Buy, Radio Shack, and Cricket, resellers, college bookstores, Mac stores, mall kiosks, and other online retailers. The company continues to increase its product lines to offer additional electronic accessories and services to its tech-savvy customer base, including upcoming technologies like ZAGGbox(TM), introduced at CES 2010, and HzO(TM), a breakthrough gadget waterproofing technology. For more product or investor information please visit the company’s web site at

Safe Harbor Statement:

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may,” “future,” “plan” or “planned,” “will” or “should,” “expected,” “anticipates,” “draft,” “eventually” or “projected.” You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.

Monday, June 28th, 2010 Uncategorized