$YGYI Introduces New Products and Brands at 2018 Convention

SAN DIEGO, Aug. 28, 2018 — YGYI, Inc. (YGYI), a leading omni-direct lifestyle company, launched several highly anticipated new products at their 2018 Convention in San Diego, California, between Aug. 23 and 25.

Product launches included two new Youngevity product lines (Mineral Man and Hemp FX™) as well as additions to Saveur Natural Foods, Youngevity Essential Oils, Nature Direct and BeautiControl.

NEW HEMP FX™ PRODUCT LINE

Hemp FX™ includes three new hemp-derived cannabinoid oil products combined with exclusive Youngevity proprietary ingredients.

SAVEUR INTRODUCES TWO NEW BALSAMIC VINEGARS

Saveur Natural Foods adds two new balsamic vinegars to their offering – Spiced Fig, Maple & Pear and Strawberry, Mango & Apricot! These flavorful have been found to vinegars enhance roasted vegetables, salad dressings, deserts, marinades, and more. Visit Saveurrecipes.com.

NEW MINERAL MAN PRODUCT BUNDLE

Four new Mineral Man products (Scrub, Shave, Shield, and Style) are designed to deliver superior skin and hair care to the modern man using high quality, antioxidant-rich botanicals.

THREE NEW ESSENTIAL OILS + DIFFUSER KIT

Three new essential oil blends (Copaiba Plus, Big Smile, and Bounce Back) deliver exclusive aromatherapy support to specific areas of wellness. The new Enlighten Your Life’s Atmosphere kit contains essential oil blends that can be diffused in every room in your home for a true aromatherapy experience.

BEAUTICONTROL: ULTIMATE ANTI-AGING DUO

Extreme Tri-Peptide Face Treatment and Dramatic New Anti-Aging Crème, are designed with the goal of providing anti-aging support. They offer a youthful glow with no sulfates, parabens, or gluten.

NATURE DIRECT: NOW AVAILABLE IN THE U.S.

This line of home-care cleaning solutions, delivers an alternative to dangerous chemicals and bleaches. The product line includes seven environmentally-friendly concentrates.

Dave Briskie, President and CFO of Youngevity said, “One thing that makes Youngevity so unique, is our broad product offering. It allows us to reach many markets and gives our customer a wide-range of high-quality lifestyle products. We will continue to do our best to align our products to the needs of our market.”

Visit youngevity.com to learn more about each product and brand.

About Youngevity International, Inc.

YGYI, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, YGYI offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as “may,” “should,” “potential,” “continue,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “estimates,” and similar expressions, and includes statements such as our company continuing to do our best to align our products to the needs of our market and the goals and designs of our new products. These forward-looking statements are based on management’s expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, our ability to continue to align our products to the needs of our market, our ability to continue international growth, our ability to continue our coffee segment growth, our ability to leverage our platform and global infrastructure to drive organic growth, our ability  to improve our profitability, expand our liquidity, and strengthen our balance sheet, our ability to continue to maintain compliance with the NASDAQ requirements, the acceptance of the omni-direct approach by our customers, our ability to expand our distribution, our ability to add additional products (whether developed internally or through acquisitions), our ability to continue our financial performance, and the other factors discussed in our Annual Report on Form 10-K and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.

Contacts

Investor Relations

YGYI Investor Relations

800.504.8650

investors@ygyi.com

Media Relations

Trendlogic PR

800.992.6299

contact@trendlogicpr.com