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SuperMedia (SPMD) Connecting Consumers with Local Businesses Year-Round and into the Busy Holiday Season

Nov. 18, 2010 (Business Wire) — Throughout the often-hectic holiday season, consumers around the nation continue to turn to their local business white and yellow pages when searching for area service providers to help with last-minute holiday needs – from plumbers and auto mechanics to painters and contractors.

Superpages not only provides consumers with the ability to research the resources they need to get the job done, it also offers local companies greater opportunities to secure the business needed during a still-challenging economy.

SuperMedia (NASDAQ: SPMD), the advertising agency that gets local businesses across the country seen anytime and anywhere by ready-to-buy shoppers, has found that on a national average, its Superpages directories – featuring the business white pages and yellow pages – are being kept and used by consumers more than in past years.1

Contributing to this success and differentiating SuperMedia from its competitors is the industry-leading Superpages SuperGuarantee® – a free consumer confidence program. Through the program, SuperMedia backs the work of select service-provider businesses and seeks to resolve any issues a consumer may have with the business or, if unable to resolve the issue, reimburses the consumer up to $500 of the cost of labor for the service.2

Not only are local service providers benefiting by positioning their businesses with the SuperGuarantee as a unique benefit to consumers, SuperMedia clients nationally – on average – are receiving 10 percent more calls this year than last year.3

“We are receiving calls and emails across the country from our clients, thanking us for helping them survive the recession,” said Sandra Crawford Williamson, chief marketing officer at SuperMedia. “Shoppers are working more often with contractors, painters, plumbers, auto mechanics and other service providers because of the backing of the SuperGuarantee appearing in our Superpages directories.”

Forward-Looking Statements

Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements.

You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements.

For a discussion of the risks and uncertainties see SuperMedia’s filings with the Securities and Exchange Commission, which you may view at, and in particular, SuperMedia Inc’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia Inc’s subsequent Quarterly Reports on Form 10-Q.

About SuperMedia LLC

SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results.

SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®,®,®, Superpages for your mobile and Superpages direct mail products. For more information, visit


1 2009-2010 Possession and Usage Studies – Burke Research.

2 Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at

3 SuperMedia Marketing Services – Beginning in late 2009 and 1st quarter 2010, call counts began to increase from previous year volumes. 10% average increase YTD 2010 from same period last year.


Media Relations:

Andrew Shane, 972-453-6473


Investor Relations:

Cliff Wilson, 972-453-6188

Thursday, November 18th, 2010 Uncategorized