- Data, not time, is now a company’s most valuable asset
- Investing in analytics leads to a host of benefits, including higher growth
- SRAX’s innovative Sequire technology unlocks stock buyers’ behaviors, trends for issuers of publicly traded companies
Today, businesses need every piece of leverage available in order to compete and maximize corporate efficiencies. Efficiency is underscored by ranking and managing resources—a task that can be a moving target based on trends. Seven years ago, Harvard Business Review made the case that time was a company’s most valuable commodity. In 2017, The Economist contested that data was the world’s – not just a company’s – most valuable asset (https://ibn.fm/d8Asv). The Economist isn’t wrong, as capitalizing on data insights and analytics can save time and, ultimately, make or break a company, according to Forbes’ Insight Team. To that point, digital marketing and data management technology company SRAX (NASDAQ: SRAX) offers a product lineup that, amongst other things, helps companies realize and harness the value of data built into their business.
Consumers are increasingly becoming aware of the value of their data, wanting it to remain private and expecting compensation if it is released. These demands have social media platforms facing backlash from users, as well as growing regulatory scrutiny about marketing used to bait consumers. For its part, SRAX is positioned on the leading edge, building a trusted, opted-in consumer data set that companies can benefit from in multiple ways.
In the Forbes piece titled, “6 Reasons Why Investment in Analytics Is Essential,” the authors lay out a cogent case to not delay making investments in analytics to improve the top and bottom line. Rationale to benefits of comprehensive analytics include building a stronger competitive position, identifying new business opportunities and emerging trends, uncovering ways to reduce expenses, detecting production and service problems sooner; getting a deeper understanding of customers and achieving higher growth.
SRAX offers public companies a comprehensive platform, branded “Sequire,” to see data sets derived from the platform’s more than 3 million active users, consisting of investors and traders from 90+ public companies (https://ibn.fm/wd8Hw). The innovative platform is expanding its analytical prowess, as its accelerating growth means more data, which leads to more users, and so on. Sequire provides its clients valuable insight on behaviors of shareholders and market makers, an easy way to measure ROI on spend with investor relations programs and corporate communications strategies, in addition to combining verified and historical shareholder data to target relevant investors across different channels.
Speaking to the growth and value proposition, Chris Lahiji, founder of LD Micro, the pre-eminent event platform for emerging companies, recently said he sees Sequire as a path to importance akin to an industry business information giant.
“One day executives will rely on Sequire the same way investors rely on Bloomberg,” said Lahiji in a conversation on Sequire’s ability to deliver actionable insights on investor activity (https://ibn.fm/1wU44). That’s a lofty goal, but one not out of reach when considered in context with the benefits laid out by Forbes.
For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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