SRAX (NASDAQ: SRAX), a digital-marketing and consumer-data-management technology company, recently reported notable results from its BIGtoken platform’s 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz. An article discussing the campaign reads, “The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://nnw.fm/J3PWu). The resulting high-value customer insights fueled enhanced audience targeting and messaging — yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS). . . . ‘It’s important for Kraft Heinz to address data accuracy, consumer privacy and emphasize first-party data in this new environment,’ said TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. ‘BIGtoken does all of that. We are thrilled with the results we saw with SRAX’s BIGtoken platform.’”
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About SRAX Inc.
SRAX Inc. (NASDAQ: SRAX) is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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