Digital-marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) recently revealed results from its 2019 Holiday Spending Report (http://nnw.fm/UYQi3). SRAX COO Kristoffer Nelson said the survey of 116,000 American consumers confirms the power of its proprietary BIGtoken platform. An article discussing the company reads, “The survey showed that 28% of American consumers polled planned to holiday shop in stores, while 40% planned online purchases and 32% said they would buy both in store and online. Results from the 2019 Holiday Spending Report by SRAX also breaks down results by gender, age, ethnicity and household income. Cyber Monday and Black Friday data results are also specified. . . . ‘We are happy to freely share the latest BIGresearch results,’ Nelson said in a news release. ‘Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences.’”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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