SoundBite Communications (SDBT) to Discuss Keys to Unlocking Mobile Databases

Interactive CRMC Session, “Mobile Databases and Consumer Behavior: What They Say, What They Want and Knowing the Difference”

BEDFORD, Mass., May 25, 2012 (GLOBE NEWSWIRE) — SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of Mobile Marketing and Hosted Contact Center solutions, will be joining executives representing more than 100 leading retailers in Chicago at the Customer Relationship Management Conference (CRMC), May 29- 31, to network, exchange success stories and gain insight into marketing and CRM strategies.

In addition to exhibiting at CRMC, SoundBite Communications will host a roundtable, discussing “Mobile Databases and Consumer Behavior: What They Say, What They Want and Knowing the Difference.” The interactive discussion will explore standard-setting strategies for tying mobile databases to consumer behavior to leverage profitable business insight. Joe Dacey, director of strategic mobile services for SoundBite Communications Mobile Services Business Unit, will share keys to growing, managing and acting on consumer databases that advance mobile marketing efforts and drive business growth.

Roundtable attendees will leave the session armed with:

• Strategies for identifying accurate consumer preferences and trends;
• Proven methodologies for targeting consumers based on preferences and action; and
• Best practices for growing, managing and acting upon mobile databases to improve business results.

Dacey comments, “According to a new whitepaper developed from a survey we did in conjunction with Luth Research, Mobile Marketing enables companies to increase revenue, heighten brand awareness and grow loyalty programs. As the success of Mobile Marketing depends on the quality of your customer database, retailers with advanced mobile database strategies will emerge as industry leaders.” He continued, “Consumer data captured via the mobile channel can be integrated with other databases to glean valuable customer insight for managing consumer preferences and building targeted offers.”

Download the complimentary whitepaper, “Seizing the Mobile Marketing Opportunity” to gain insight into how marketing executives today are mobilizing their loyalty marketing programs.

WHAT:	Roundtable discussion, “Mobile Databases and Consumer Behavior: What They Say, What They
	Want and Knowing the Difference”
WHERE:	CRMC 2012, Chicago Hyatt Regency, Columbus Ballroom EF
WHEN:	May 30, 1:35 – 2:45 P.M. CDT
WHO:	Joe Dacey, director of strategic mobile services, Mobile Services Business Unit, SoundBite
	Communications

About SoundBite Communications

SoundBite Communications, a leading provider of cloud-based customer communications, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite Engage^TM, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite Insight^TM, a preference management platform enabling intelligent, personalized communications. SoundBite powers nearly 2 Billion of customer interactions annually. Visit SoundBite.com for more information.

The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393

SoundBite is a registered service mark of SoundBite Communications, Inc.

CONTACT: IR & Media Contact:
         Lynn Ricci
         SoundBite Communications
         781-897-2696
         lricci@soundbite.com