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Sonic Solutions (SNIC) Expands Small Screen Access to Digital Entertainment

Mar. 2, 2010 (PR Newswire) —

NOVATO, Calif., March 2 /PRNewswire-FirstCall/ — Sonic Solutions® (Nasdaq: SNIC), today announced that the Roxio CinemaNow(TM) entertainment platform now supports digital movie delivery to the Windows Mobile platform. The latest support further expands the reach of the Roxio CinemaNow platform and provides retailers and content owners with another way to reach entertainment lovers on the go.

While supporting handsets running the Windows Mobile Operating System, the Roxio CinemaNow platform provides retailers and content owners with the opportunity to provide instant entertainment access to consumers using Android-based smartphones, as well as DivX Certified® mobile devices. In addition to supporting a range of mobile operating systems, the Roxio CinemaNow platform allows partners to also provide premium content services on an ever expanding ecosystem of connected TVs, Blu-ray Disc players, PCs, set-top boxes, mobile media players, and netbooks from a range of manufacturers.

“Sonic’s goal is to leverage device and format expertise built over two decades to power digital delivery as a format that offers consumers greater convenience and flexibility than physical discs,” said Dave Habiger, president and CEO of Sonic Solutions. “In collaboration with our retail partners, we will continue to add new platform support and build out an open system that will enable consumers to buy a piece of content once, then seamlessly play it back on virtually any type of device with a screen.”

The Roxio CinemaNow entertainment platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. Roxio CinemaNow-powered stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through Roxio CinemaNow online entertainment locker, the flexibility to playback content ordered on additional consumer electronics devices. As well as being available on a range of consumer electronics, Roxio CinemaNow powers digital entertainment delivery for Best Buy and Blockbuster.

About Sonic Solutions

Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic’s Roxio® products enable consumers to easily manage and enjoy personal digital media content and, through Roxio CinemaNow(TM), access premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of Roxio CinemaNow. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions’ annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions’ most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company’s business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio CinemaNow, and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

Tuesday, March 2nd, 2010 Uncategorized