rue21, Inc. (RUE) Chief Executive Officer To Ring The NASDAQ Stock Market Opening Bell

What:
 Robert Fisch, Chief Executive Officer of rue21, Inc. will preside
 over the NASDAQ Opening Bell to celebrate the company's initial
 public offering on the NASDAQ Stock Market. rue21, Inc. will trade
 under the ticker symbol "RUE."

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When:
 Friday, November 13th, 2009 at 9:15 - 9:30 a.m. ET

 Contacts:
 Joseph Teklits
 ICR, Inc
 (203) 682-8258
 Joseph.Teklits@icrinc.com

 NASDAQ MarketSite:
 Robert Madden
 (646) 441-5045
 Robert.Madden@NASDAQOMX.com

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 19 C/15, downlink frequency 4000 vertical. The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

Facebook and Twitter:

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies please visit our Facebook page at: http://www.facebook.com/pages/NASDAQ-OMX/108167527653

For news tweets, please visit our Twitter page at: http://twitter.com/nasdaqomx

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at: http://www.nasdaq.com/reference/marketsite_about.stm.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About rue21, Inc.:

rue21 (Nasdaq:RUE) is a fast-growing specialty retailer offering the newest fashion trends for girls and guys at value prices. The Company operates over 500 stores in 43 states, and merchandise is designed to appeal to 11-to-17 year olds who aspire to be “21” and adults who want to look and feel “21.” rue21 offers its own exclusive brands such as rue21 etc!, Carbon, tarea and rueKicks, to create merchandise excitement and differentiation in its stores. Through viral marketing and an interactive website, www.rue21.com, the Company is building a rueCommunity with a loyal customer base that will drive its growth into the future. The Company and customer culture being created invokes one simple thought in the minds of most. Do you rue? I do!

About NASDAQ OMX:

The NASDAQ OMX Group, Inc. is the world’s largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,700 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com.