(NETE) Releases New Version of Aptito POS Platform

Newly Released Platform Adds Offline Mode, Business Management and Analytics

MIAMI, Nov. 11, 2014  — Net Element, Inc. (NASDAQ: NETE) (“Net Element” or the “Company”), a technology-driven group specializing in mobile payments and value-added transactional services in emerging countries and in the United States, today announced a new version of Aptito (“Aptito 2.0”). This cloud based, point of sale (POS) platform for the hospitality industry has been optimized for iOS 8.1 and upgraded to add many new features, including business management and analytics.

Aptito 2.0 represents a significant overall improvement over previous versions and includes the following upgrades:

• Offline Mode. This hybrid architecture allows merchants to always remain online, even if the Internet connection is lost to the cloud. Net Element’s local server solution is synchronized with Amazon cloud, providing 99.99% uptime.
• Interactive Ordering Kiosk. Aptito’s stand-alone kiosks put the eye-catching digital menu in front of customers and helps them avoid waiting in line during busy peak hours.
• Digital Menu Module. Aptito’s digital menus make self-ordering fun and easy while streamlining operations. The intuitive interface improves the overall “Customer Experience” for guests while saving money on labor costs at the same time.
• Tableside Ordering. Orders placed tableside by customers directly speed up the process and improve overall efficiency. Aptito’s next generation mobile POS system provides portability to your staff while performing all the same functions as a traditional POS system, and more.
• Business management and Analytics. Business management functions of Aptito 2.0 alongside with Unified Insights, which was announced earlier this year, cover many different business management, market sales and revenue analytics required by the most demanding business owners and historically available only to large national merchants.

“We are proud to introduce this innovative platform, which supports the latest technologies and state-of–the-art business analytics and management tools historically not available to SME sector,” said Oleg Firer, Chief Executive Officer of Net Element. “All of our packages can be configured individually to suit virtually any business owner and are significantly cheaper than conventional PC-based POS packages while offering a stable Apple iOS platform.”

About Net Element
Net Element (NASDAQ: NETE) is a global technology-driven group specializing in mobile payments and value-added transactional services. The Company owns and operates a global mobile payments and transaction processing provider, TOT Group. TOT Group companies include Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012; Aptito, a next generation cloud-based point of sale payments platform; and TOT Money, which has a leading position in Russia and has been ranked as the #1 SMS content provider by Beeline, Russia’s second largest telecommunications operator. Together with its subsidiaries, Net Element enables ecommerce and adds value to mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the Company for continued growth. More information is available at www.netelement.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as “continue,” “will,” “may,” “could,” “should,” “expect,” “expected,” “plans,” “intend,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, whether Net Element or its business continues to grow, whether the release of the new version of the Aptito product will have a positive effect on the Company’s business and whether Net Element can secure any additional financing and if such additional financing will be adequate to meet the Company’s objectives.  All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) Net Element ‘s ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element ‘s ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element ‘s ability to successfully expand in existing markets and enter new markets; (iv) Net Element ‘s ability to successfully manage and integrate any acquisitions of businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element ‘s business; (viii) changes in government licensing and regulation that may adversely affect Net Element ‘s business; (ix) the risk that changes in consumer behavior could adversely affect Net Element ‘s business; (x) Net Element ‘s ability to protect its intellectual property; (xi) local, industry and general business and economic conditions; (xii) adverse effects of potentially deteriorating U.S.-Russia relations, including, without limitation, over a conflict related to Ukraine, including a risk of U.S. government sanctions or other legal restrictions on U.S. businesses doing business in Russia. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element with the Securities and Exchange Commission. Net Element anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.