Motricity (MOTR) Announces Its End-to-End, Mobile as a Service Offering

BELLEVUE, Wash., Oct. 12, 2010 (GLOBE NEWSWIRE) — Motricity (Nasdaq:MOTR), a leading provider of mobile Internet services announced its end-to-end Mobile as a Service offering, a comprehensive solution that combines the mCore Platform and solution suite, cloud-based infrastructure, managed and professional services into one integrated offering to empower every aspect of the operator’s mobile data services business. Through Motricity’s end-to-end Mobile as a Service offering, operators are able to fully capitalize on the unmatched opportunities available in rapidly growing, emerging markets where availability of a true mobile Internet experience is still in its early stages.

“In today’s competitive mobile marketplace, operators are increasingly reliant on mobile data experts, like Motricity, to remain at the forefront of innovation. This is especially true in emerging markets where they are faced with the dual challenge of limited resources, and exploding demand for mobile data services,” said Ryan Wuerch founder and chief executive officer of Motricity. “Motricity’s end-to-end solution enables these operators to quickly and cost-effectively deliver a branded mobile experience that increases user adoption and allows them to attract and retain their highest value customers.”

Motricity’s Mobile as a Service offering includes the following four key components:

• mCore Product Suite – Motricity’s mCore Product Suite is designed as an integrated set of products that work together to offer open access to the Internet through a highly-personalized and mobile-optimized experience. mCore integrates the best of the Web, offering commerce, social networking, information, entertainment, and Web discovery. mCore also provides powerful communications and advertising functionality. These capabilities, coupled with mCore’s deep user insight and recommendation engine, allow the operator to offer a compelling, user-centric experience, providing relevant information, communications, marketing and services to each subscriber, in real time.
• Cloud-Based Infrastructure – Motricity delivers its end-to-end Mobile as a Service offering through the cloud. Cloud computing provides a more flexible and cost-effective model for mobile data services, one that allows mobile data services teams to operate much more efficiently and respond faster to consumer demands. This operator grade infrastructure includes SLA backed hosting facilities and geo-redundant data centers located across the globe and includes managed network operations, information security management, application services, data management and application hosting. This approach enables rapid development and implementation cycles for new offerings and global leverage with regard to investment, innovation and best practices.
• Professional Services – Motricity’s Professional Services provide expert project management, encompassing everything required to implement the operator’s mobile data experience. By providing customization, design, implementation, integration and roll-out of the mCore Platform and solution suite into the operator’s network, Motricity is able to deploy the largest and most complex mobile data environments across multiple operators and geographies with an operator-grade level of quality and reliability.
• Managed Services – Motricity’s Managed Services deliver all the support an operator needs to effectively optimize and run their overall mobile data experience. Ranging across application, infrastructure and business management on an ongoing basis, these services include everything from application monitoring and content merchandising, to program management and marketing support. Motricity manages the operator’s mobile data services infrastructure on behalf of its customers providing a comprehensive end-to-end solution.

This unified offering sets Motricity apart in the competitive mobile data services industry. Companies worldwide depend on Motricity’s products, services and expertise to reinforce their brand, drive revenue and ensure secure and effective delivery of their mobile content. Motricity will continue to focus on integrating and delivering innovative technology through this comprehensive offering of rich mobile applications, robust hosting and infrastructure services and expertise in professional and managed services.

“Our end-to-end Mobile as a Service offering allows Motricity to attract and retain a global portfolio of operator customers and expand upon these relationships as they experience our product’s measurable results,” said Wuerch. “Motricity sits at the center of the mobile ecosystem and will continue to deliver on its vision of empowering your mobile experience.”

About Motricity

Motricity (Nasdaq:MOTR) is a leading mobile data solutions provider exclusively focused on the rapidly growing mobile Internet market. It serves some of the world’s largest mobile operators, simplifying the mobile Internet and creating a personalized mobile experience for subscribers. Motricity helps companies leverage the power of mobility to make direct, personalized connections with their customers. For more information, visit www.motricity.com or follow the company on Twitter @motricity.

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