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Lockwood Broadcast Group Signs Long Term Contract With Rentrak (RENT) for Sherman, Texas Television Stations

PORTLAND, Ore., June 8, 2011 /PRNewswire/ — Rentrak Corporation (NASDAQ:RENTNews), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract to provide local market TV ratings data for three Lockwood Broadcast Group television stations located in Sherman, Texas.

“Rentrak’s massive database of passively measured audience data, providing 24/7/365 electronic measurement of real viewer behaviors, is exactly what local broadcasters have been seeking for years,” said Dave Hanna, President of Lockwood Broadcast Group. “Stations even in small markets like Sherman are finally able to be confident in the accuracy and stability of the audience information we use to value and sell our inventory in the marketplace every day.”

“Rentrak leads the industry in quantitative and behavioral audience measurement innovation with the StationView Essentials system, which provides household-based demographics as a feature of the basic offering to broadcasters and agencies as well as critical consumer purchase data integrated into ‘third- party processor’ systems,” said Steven Walsh, Rentrak’s Senior Vice President of Local Television Sales. “We look forward to a long and mutually successful partnership with Lockwood Broadcast Group.”

Available in all 210 television markets, Rentrak’s StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant “purchaser ratings” for its clients.

About Rentrak Corporation

Rentrak (NASDAQ:RENTNews) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit

Wednesday, June 8th, 2011 Uncategorized
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