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Local.com (LOCM) Launches First Integrated Advertising Product from Krillion and Rovion Acquisitions

Jun. 15, 2011 (Business Wire) — Local.com Corporation (NASDAQ: LOCM), a leading online local media company, today announced the launch of its first integrated solution resulting from the recent Krillion and Rovion acquisitions.

The dynamic, geo-targeted rich media ad units from Rovion provide real-time data from Krillion on products that are geographically local to each user, including information on current discounts, pricing, product details, store locations and in-stock availability. Local.com plans to distribute these dynamic ads across its network of more than 1,400 regional media publishers’ websites, as well as third-party partner networks, which will create additional reach. To see an example of the ad unit go to: http://www.local.com/business/details/lake-forest-ca/sears-80315212/.

The company generates revenue from the retailers when consumers click on the ad units. National brands with local points of presence increasingly use display advertising, and rich media in particular, to more effectively target local consumers. According to industry research, rich media ads can outperform standard and animated counterparts by 300 percent or more. Recent research from Yahoo! indicates that hyper-local targeting of retail display campaigns generates more than five times return-on-ad-spend measured by sales lift at the retailer.

“We are excited to launch our initial product from the Krillion and Rovion acquisitions. Local shopping content within a rich media ad unit provides us with a unique local display advertising product,” said Michael Sawtell, Local.com COO. “We believe this will prove to be valuable to a wide range of multi-channel retailers and consumer brands looking for higher performance results from their online advertising spend.”

“The Krillion integration represents another milestone in the evolution of Rovion’s RAMP technology. This highly effective offering will be made available to publishers, agencies, and brands within a platform that requires no technical proficiencies to create sophisticated rich media ad units,” said David Simon, vice president, Rovion. “We believe that this valuable new offering can provide additional monetization opportunities and significant new revenue growth to the markets we serve.”

According to Forrester Research nearly half of retail sales are “web-influenced,” and these web-influenced retail sales are expected to reach $1.2 trillion by the end of 2012.

About Local.com®

Local.com Corporation (NASDAQ: LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, 1,400 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals via Spreebird.com, rich media ads via Rovion.com, and real-time product inventory information from more than 50,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.

Forward Looking Statements

This press release contains forward looking statements that involve risks and uncertainties concerning Local.com Corporation’s expected financial performance, as well as Local.com’s strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, Yahoo!-Bing paying less RPC and revenues to us for our search results, our ability to adapt our business following the Yahoo!-Bing integration or to improve our RPCs and revenues following that integration, our ability to monetize the Local.com domain, including at a profit, our ability to retain a monetization partner for the Local.com domain and other web properties under our management that allows us to operate profitably, our ability to develop, market and operate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the future performance of our OCTANE360 business, the integration and future performance of our social buying business, our Krillion business and our Rovion business, as well as any other businesses we may acquire, our ability to successfully expand our Spreebird business into new markets, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to successfully expand our sales channels for new and existing products and services, our ability to increase the number of businesses that purchase our advertising products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions’ technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Our most recent Annual Report on Form 10-K/A, subsequent Quarterly Reports on Form 10-Q and Form 10-Q/A, recent Current Reports on Form 8-K and Form 8-K/A, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

Media Relations Contact:

Local.com

Cameron Triebwasser

949-789-5223

ctriebwasser@local.com

Wednesday, June 15th, 2011 Uncategorized
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