Latest Study Reveals Celsius (CELH) Plus Moderate Exercise Significantly Reduces Fat

DELRAY BEACH, FL — (Marketwire) — 03/24/10 — Celsius Holdings, Inc. (NASDAQ: CELH) today released the results of the latest clinical study showing Celsius® significantly reduces body fat when consumed prior to moderate exercise. This sixth clinical study is part of the ongoing research studies that continue to reveal the benefits of Celsius’ MetaPlus® formula. Multiple studies show that Celsius burns calories and provides lasting energy. This latest study finds that Celsius®, when consumed fifteen minutes prior to exercise, helps reduce body fat and build lean muscle as compared to exercise alone.

Irina Lorenzi, Vice President of Innovation and Marketing, says, “Drinking Celsius prior to exercise helps our customers get fit faster and stay fit. With the outstanding results of this study, we are launching our new campaign, UltimateFitnessPartner.com. This interactive online community will offer coupons, the ability to register for the Ultimate Workout Challenge to win exciting rewards and prizes, and a place for fitness enthusiasts and trainers to share their Ultimate Workout secrets. This campaign is a perfect fit with our national brand spokesperson Mario Lopez.”

The Human Performance Laboratory of the Department of Health and Exercise Science at the University of Oklahoma presented the results of the sixth scientific study of Celsius, showing that drinking Celsius fifteen minutes prior to moderate exercise may stimulate the fat burning mechanism in previously sedentary adult men that begin a moderate exercise regimen. The 10-week study consisted of 5 days a week of moderate exercise and compared participants who consumed one single 12 oz can of Celsius 15 minutes prior to moderate exercise, with participants who did moderate exercise only.

The Celsius group on average experienced the following benefits:

• 78% greater fat loss
• 114% greater decrease in percent body fat
• 79% greater endurance performance
• 32% greater resistance to fatigue (increased energy)
• 5.5 lbs of fat loss

Chief Researcher of the study, Jeffrey R. Stout, PhD., stated, “What is extremely important is that the significant reduction in body fat we observed does not appear to be the result of any differences or restrictions in diet, but rather it appears to be the result of drinking Celsius. Additionally, Celsius proved to be significantly more effective than exercise alone at improving aerobic fitness, and the ability to delay the onset of fatigue. This research has validated that Celsius enhances the benefits of exercise and helps reduce body fat while building lean muscle, resulting in positive changes to positive changes to body composition.”

The study was presented at American College of Nutrition and published in the Journal of Strength and Conditioning Research. To link directly to this study click here and to review other studies on Celsius, visit http://www.celsius.com/science.

Celsius®, Your Ultimate Fitness Partner ™, has been scientifically shown to burn calories and provide lasting energy, and when combined with exercise helps reduce body fat and build lean muscle. Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: CELH) markets Celsius®, Your Ultimate Fitness Partner™, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner™, is available at http://www.celsius.com.

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.