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Iteris (ITI) Collaborates with Qualcomm to Deliver Enhanced Safety Data

SANTA ANA, Calif.–(BUSINESS WIRE)– Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced an agreement with Qualcomm Incorporated, a leading provider of integrated wireless systems and services to transportation and logistics companies, to deliver safety data to trucking fleets. The data will be captured by Iteris’ Lane Departure Warning systems and Meritor WABCO’s SmartTrac and OnGuard active safety systems via Qualcomm’s Mobile Computing Platform 100 and 200 Series.

The solution by Iteris, Meritor WABCO, and Qualcomm provides a single point of access to synchronize and review driver performance data on braking events, stability control events, following distances, and lane-departure warnings for individual drivers as well as the entire fleet. It uses information transmitted from the vehicle by the fleet’s mobile computing platform to provide fleet operators with comprehensive fleet-wide safety summaries, and the ability to drill down to detailed information on individual drivers and events. The solution enhances Qualcomm’s Analytics Manager service, which takes data from numerous sources and converts it into actionable information by leveraging easy-to-use visual tools such as dashboards, graphs, and tables. The result is a holistic view into a fleet’s operational and safety performance, and the ability to make timelier and more informed business decisions.

With this solution, fleet managers at transportation and logistics companies using Qualcomm’s onboard fleet management technology can more easily identify risky driving behavior and provide drivers with the training that the fleet managers deem appropriate to reinforce safe driving practices.

“Iteris is delighted to collaborate with Qualcomm, a leader in mobile information systems and services for commercial vehicles,” said Mr. Abbas Mohaddes, president and chief executive officer of Iteris. “This agreement enables Iteris and Meritor WABCO to integrate best-in-class driver performance and safety data for fleets with Qualcomm’s industry leading Mobile Computing Platform Series.”

“Iteris’ SafetyDirect is an ideal complement to Qualcomm’s extensive suite of safety services,” stated Norm Ellis, vice president of sales, services, and marketing of Qualcomm Enterprise Services. “Iteris and Meritor WABCO possess unique, high value truck safety data, which can help further enhance the comprehensive safety profile for Qualcomm’s fleet customers.”

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America and in Europe and Asia. Investors are encouraged to contact us at 888-329-4483, or at

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as “believes,” “anticipates,” “expects,” “intends,” “plans,” “seeks,” “estimates,” “may,” “will,” “can,” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the performance, acceptance uses and expected benefits of our technology including SafetyDirect, our market opportunities both domestically and abroad and our strategies and future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies; commercial vehicle and automotive production schedules and agendas; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our lane departure warning and SafetyDirect systems and the vehicles that incorporate them; our ability to specify, develop, complete, introduce, market, and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the automotive and commercial vehicle sector. Further information on Iteris, Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (

Friday, October 15th, 2010 Uncategorized
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