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Growth Opportunities Spur BSQUARE (BSQR) Investment in Asia

BELLEVUE, WA — (Marketwire) — 12/15/10 — BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices, today announced the expansion of sales, support and development services in the Asia Pacific (APAC) region.

BSQUARE has expanded its sales and support coverage and development capacity in APAC with new employees in Korea and Shenzhen, China and an increase in the size of its Development Center in Taipei, Taiwan. The company plans to continue its regional expansion with the addition of Shanghai-based sales executives in the coming months and the opening of an additional Development Center in mainland China during the first half of 2011.

“The expansion of our sales, support and development footprint in Asia is being driven by strong customer demand for our software and services, particularly testing services,” said Brian Crowley, chief executive officer, BSQUARE Corporation. “Asia is a growing center of manufacturing and design for smart, connected devices and our expanded presence will provide customers with easy access to embedded software solutions and application development expertise.”

“With the rapid rise of China as a major technology force, it makes sense for BSQUARE to broaden its presence in APAC,” said Tony Chiang, vice president and general manager, Asia Pacific region for BSQUARE. “We are excited to be enabling our customers’ innovative software solutions and smart, connected devices.”

BSQUARE has experienced robust growth in the APAC region. For the nine months ended September 30, 2010, the company increased its number of APAC customer accounts by more than 100% and its total revenue by roughly 400% compared to the prior year. To support the company’s expanded international presence, BSQUARE has been recruiting top engineers to provide software solutions for several key, new customers in the APAC region. Additionally, staff at the company’s new sales locations will enable BSQUARE to broaden its reach into the rapidly growing mobile application development market, delivering improved innovation and time-to-market for quality devices.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements relating to our expansion in the APAC region. All of the statements contained herein that do not relate to matters of historical fact should be considered forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from such statements. There can be no assurance that forward-looking statements will be achieved. Important factors that could cause actual results to differ materially from those indicated in forward-looking statements include: whether we are able to execute our growth plans and adequately scale our operations to support this growth, whether we can maintain our existing relationships with key suppliers, customers and business partners; risks, uncertainties and changes in financial conditions; intellectual property risks; and general risks associated with our international operations. Therefore, all forward-looking statements should be considered in light of various important factors including, but not limited to, the risks and uncertainties listed above. The Company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made. Please also refer to the Company’s most recent Quarterly Report on Form 10-Q, Annual Report on Form 10-K and other filings with the SEC for other important risk factors that could cause actual results to differ materially from those indicated in any forward-looking statements.

To learn more about BSQUARE visit

BSQUARE is an industry leader with a proven track record in providing production-ready software products, engineering services, solutions and automated testing for smart, connected devices. With deep technical knowledge of mobile and embedded technologies, BSQUARE enables device makers to develop and ship best in class products. Since 1994, BSQUARE has provided satisfied customers with innovative software solutions allowing them to get to market faster with reduced risk and cost. For more information, visit

Wednesday, December 15th, 2010 Uncategorized