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DTS (DTSI) Partners with Samsung to Deliver Superior Audio to Digital Televisions Worldwide

Feb. 26, 2010 (Business Wire) — DTS, Inc. (Nasdaq:DTSI) today announced significant news in the Digital TV space by entering into a partnership with Samsung Electronics Co., Ltd to integrate DTS audio decoding (or DTS Digital Surround) technology into virtually all Samsung digital televisions worldwide. This global partnership teams the global market leader in televisions with the leading audio technology provider for HD entertainment. Most importantly, it will further enhance the consumer entertainment experience by matching DTS best-in-class audio technology with Samsung’s industry-leading HDTV products.

“DTS is thrilled to partner with an industry leader such as Samsung as we continue our efforts to bring the finest audio experience possible to consumers,” said Brian Towne, Executive Vice President and General Manager, DTS, Inc. “Further, we remain focused on the future as we continue our expansion into new segments of home and portable entertainment.”

The integration of DTS technology in Samsung digital televisions is the latest milestone in the growth of DTS, a company that is quickly becoming a household name in the home entertainment arena. Recognition of DTS’ expansion is evident by the growing popularity of its DTS-HD Master Audio technology in the Blu-ray disc format and its emergence into the PC space with DTS Premium Suite, a new and compelling, high performance technology offering.

About DTS

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS branded decoders are in virtually every major brand of multi-channel surround sound processors, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and surround music software. Founded in 1993, DTS’ corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit DTS and the DTS Symbol are registered trademarks of DTS, Inc. DTS Neural Surround is a trademark of DTS, Inc. All other trademarks are the properties of their respective owners.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS’ results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words “planned,” “expects,” “believes,” “strategy,” “opportunity,” “anticipates” and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company’s inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company’s technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company’s research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of the Company’s key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS’ public filings with the Securities and Exchange Commission, available at DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

Friday, February 26th, 2010 Uncategorized
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