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Dreams (DRJ) Sets Record on Cyber Monday

Nov. 30, 2010 (Business Wire) — Dreams, Inc. (NYSE Amex: DRJ), through its Internet Division, received $2.5 million in on-line orders on Monday, November 29, 2010, up 78.5%, versus $1.4 million in orders received last year on *Cyber Monday. This is an all-time, single day record.

“The dedication and commitment to excellence displayed throughout the year by the entire eCommerce team has positioned our Company to enjoy these record results,” observed Kevin Bates, founder and president of Dreams Retail.

*The name given by online retailers and e-commerce experts to the Monday following the Thanksgiving holiday. With its Black Friday counterpart in actual store-based traffic, analysts have pointed to significant spikes in online shopping on Cyber Monday. Coined in 2005, Cyber Monday was fueled by promotions such as free gifts and free shipping as well as by the faster Internet connections many people had at work.

DREAMS, INC. trades under the ticker symbol: NYSE Amex: DRJ

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such statements are indicated by words or phrases such as “anticipates,” “projects,” “management believes,” “Dreams believes,” “intends,” “expects,” and similar words or phrases. Such factors include, among others, the following: competition; seasonality; success of operating initiatives; new product development and introduction schedules; acceptance of new product offerings; franchise sales; advertising and promotional efforts; adverse publicity; expansion of the franchise chain; availability, locations and terms of sites for franchise development; changes in business strategy or development plans; availability and terms of capital including the continuing availability of our credit facility with Regions Bank or a similar facility with another financial institution; labor and employee benefit costs; changes in government regulations; and other factors particular to the Company.

Dreams, Inc.

Investor Relations :

David M. Greene, Senior Vice-President, 954-377-0002

Fax: 954-475-8785


Public Relations:

Boardroom Communications

Jennifer Clarin and/or Caren Berg, 954-370-8999

Fax: 954-370-8892

Tuesday, November 30th, 2010 Uncategorized