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Dataram (DRAM) Successfully Executing Channel Strategy

Feb. 18, 2011 (Business Wire) — Dataram Corporation (NASDAQ: DRAM), a worldwide leader in the manufacture of high-quality computer memory, storage products, software and services, today reported solid results with its channel-centric partner strategy. Dataram’s worldwide partner programs have demonstrated strong momentum during its current fiscal year, with growth exceeding overall corporate objectives.

Channel program revenue growth in North America is tracking to a 40% increase over the last fiscal year. EMEA partners are growing at a rate similar to North America, with key partners in Switzerland, Germany and Belgium exhibiting exceptional growth. One particular VAR in Belgium cited their Dataram relationship as a critical factor in securing a large new client, specifically by using the cost savings advantage of Dataram memory to provide a clear financial advantage.

“Partners have allowed us to extend our sales operations into geographies where we do not have Dataram offices or staff,” said Phil Marino, VP of Worldwide Sales at Dataram. “These areas include Israel, Saudi Arabia, Greece, Russia, Belgium, Switzerland, Ireland and South Africa. Partners have also allowed us to further develop territories where we have Dataram offices including UK, France and Germany.”

Gavin Tobin, Managing Director of Ethos Technology Ltd Ireland said, “Essentially we have found Dataram 100% flawless since we started using their products in our own brand servers which gives us great confidence offering the RAM to our customers for 3rd party servers.”

The Premier Partner Program introduced in December 2009 focused on key partners who joined Dataram to support their new go-to-market strategy, organized around direct sales for strategic demand generation, while leveraging key partners to extend Dataram’s sales reach. Today, there are eight signed Premier Reseller Partners representing full geographic coverage across North America. Dataram and partners work closely to reduce their customers’ total cost of ownership by providing computing solutions that deliver superior price performance. Dataram’s focus on the growth of the Premier Channel will continue and revenue is expected to accelerate for the foreseeable future.

Dataram reports that Premier Partnerships have yielded material new customer relationships at marquis accounts and enables them to rapidly deploy campaigns targeted to specific market segments. Dataram provides the Premier Partners with programs to support their growth, including: market development funds, volume incentive rebates, and other best-in-class marketing services.

John Murphy, Executive VP, ASG said,Dataram is a trusted partner to ASG. The value and support they bring to ASG has been a contributing factor to our growth.”

Additional information about Dataram’s Partner Programs, including how to become one of the company’s strategic VAR/reseller partners, is available at www.dataram.com, via email at partner@dataram.com or by phone at 1-609-799-0071.

About Dataram

Founded in 1967, Dataram is a worldwide leader in the manufacture of high-quality computer memory, storage and software products. Our products and services deliver IT infrastructure optimization, dramatically increase application performance and deliver substantial cost savings. Dataram solutions are deployed in 70 Fortune 100 companies and in mission-critical government and defense applications around the world. For more information about Dataram, visit www.dataram.com.

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Dataram Contact:

Lisa Silva

Dataram Marketing

609-240-7118

lsilva@dataram.com

Friday, February 18th, 2011 Uncategorized
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