China Nutrifruit (CNGL) Signs Supply Contract with Doehler Rizhao

DAQING, China, Jan. 24, 2011 /PRNewswire-Asia-FirstCall/ — China Nutrifruit Group Limited (NYSE Amex: CNGL) (“China Nutrifruit” or “the Company”), a leading producer of premium specialty fruit based products in China (“PRC”), today announced that the Company entered into a supply contract (the “Contract”) with Doehler Food and Beverage Ingredients (Rizhao) Co., Ltd. (“Doehler Rizhao”) to supply 1,500 tons of its fruit concentrate products.

Doehler Rizhao, a subsidiary of DoehlerGroup, is a global consumer brand which offers a variety of fruit concentrate juices, including apple, pear, strawberry and kiwi juice concentrates. . Pursuant to the Contract, China Nutrifruit will supply 1,500 tons of fruit concentrate products to Doehler Rizhao in January 2011 at the prevailing market price.

“Our new supply contract with Doehler Rizhao marks an important milestone for China Nutrifruit as we diversify our customer base with the addition of a global consumer brand,” commented Mr. Changjun Yu, Chairman of China Nutrifruit. “Our products passed stringent testing criteria and we are currently performing the contract. We believe this demonstrates the high-quality and market acceptance of our premium specialty fruit products. We are encouraged by our co-operation with Doehler Rizhao and will continue to step up our marketing efforts to further expand our customer base. We anticipate increased sales contribution from international customers in fiscal year 2011 and are confident that our nutritious specialty products will be well received in both the domestic and international markets.”

About China Nutrifruit Group Limited

Through its subsidiary Daqing Longheda Food Company Limited, China Nutrifruit, is engaged in developing, processing, marketing and distributing a variety of food products processed primarily from premium specialty fruits grown in Northeast China, including golden berry, crab apple, blueberry, seabuckthorn, blackcurrant and raspberry. The Company’s processing facility possesses ISO9001 and HACCP series qualifications. Currently, the Company has established an extensive sales and distribution network throughout 17 provinces in China. For more information, please visit http://www.chinanutrifruit.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act“”). Such statements include, among others, those concerning our supply contract with Doehler Rizhao, our ability to expand our international customer base, our expectation regarding market reception of our products, our expected financial performance in FY2011 and strategic and operational plans,  as well as all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward-looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words “believe,“ “expect,“ “anticipate,“ “project,“ “targets,“ “optimistic,“ “intend,“ “aim,“ “will“ or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements regarding future economic conditions or performance; uncertainties related to conducting business in China; any statements of belief or intention; any of the factors mentioned in the “Risk Factors“ section of our Annual Report on Form 10-K for the year ended March 31, 2010, and other risks and uncertainties mentioned in our other reports filed with the Securities and Exchange Commission. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.