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Bsquare (BSQR) Renews OEM Distribution Agreement With Microsoft for 12th Year

BELLEVUE, WA–(Marketwire – 06/23/10) – BSQUARE Corporation (NASDAQ:BSQRNews), the leading software solutions provider to the global embedded device community, has renewed its OEM distribution agreement with Microsoft Corporation under which Bsquare sells Microsoft’s complete line of embedded software products to OEMs in North America. The new agreement is effective for the period July 1, 2010 to June 30, 2011.

This agreement allows Bsquare to assist OEMs to license Microsoft embedded software products including Windows Embedded CE, Windows Embedded Standard, XP Pro for Embedded Systems and Windows Embedded Server. Additionally, Bsquare is a global distributor for Windows Mobile licensing.

According to analyst firm VDC Research, an estimated 2.3 million enterprise handheld devices were shipped in 2009 and this number is projected to exceed 4.3 million by 2014.

“It’s an exciting time to be a part of the embedded device market and we are pleased to continue building on the successful relationship that Microsoft has with Bsquare,” said Microsoft’s Doug Follett, Director of OED for the Americas and EMEA. “Device makers will benefit from Microsoft’s investments in the enterprise handheld device market and new products based on the Windows 7 platform. Bsquare’s engineering services and products bring critical value to OEMs seeking hardware or software expertise to bring their devices to market faster.”

“The release of Windows Embedded Standard 7 and Microsoft’s commitment to the enterprise handheld device market will continue to drive success for Bsquare in the coming quarters,” said Scott Caldwell, Bsquare’s Director of Licensing Sales. “Windows Embedded Standard 7 fundamentally changes how embedded devices are developed. On this platform, embedded devices can be created easily and rapidly, allowing a new class of OEMs to easily enter the embedded market.”

As the only North American distributor that is nearly 100 percent focused on Windows Embedded products, Bsquare offers personalized account management and highly responsive technical support. In addition Bsquare offers value added products, engineering services, automated testing, technical support and training to enable device OEMs to move from prototyping and development to testing and production faster, with higher quality devices.

About Bsquare
Bsquare is an industry leader with a proven track record in providing production-ready software products and engineering services to the smart device market. Since 1994, Bsquare has provided device manufacturers with software solutions for personal navigation devices, point-of-sale terminals, handheld data terminals, smart phones and many other device categories allowing them to get to market more quickly and cost effectively.

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Wednesday, June 23rd, 2010 Uncategorized
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