Blue Hat Interactive Entertainment Technology (NASDAQ: BHAT), a producer, developer and operator of augmented reality (“AR”) interactive entertainment games and toys in China, today announced enthusiastic reception of its “AR Glow” product from international buyers at the 126th China Import and Export Fair recently held in Guangzhou. “‘AR Glow’ is a smart glowstick with additional AR effects,” Blue Hat Chief Executive Officer Xiaodong Chen said in the news release. “When viewed using the accompanying mobile app developed by Blue Hat, the unicorn character on the glowstick will come to life with enhanced AR animation. The product also features sound recognition technology which will lead to a variety of different AR-enabled responses from the character. Users are able to record videos of their interactions with AR Glow to be shared on social media platforms. The new product was wholly developed by Blue Hat and is sold under the brand name of one of the company’s business partners.”
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About Blue Hat
Blue Hat Interactive Entertainment Technology is a producer, developer and operator of AR interactive entertainment games and toys in China, including interactive educational materials, mobile games, and toys with mobile game features. The company’s interactive entertainment platform creates unique user experiences by connecting physical items to mobile devices, which creates a rich visual and interactive environment for users through the integration of real objects and virtual scenery. Distinguished by its own proprietary technology, Blue Hat aims to create an engaging, interactive and immersive community for its users. For more information, visit the company’s website at www.BlueHatGroup.net.
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