(TBEV) Completes $1.5 Million Dollar Private Placement

CAVE CREEK, AZ, United States, via ETELIGIS INC., 09/10/2014 – – High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the “Company”) is pleased to announce it has closed its $1.5 million dollar Private Placement financing.

The $1.5 million will come in the form of three separate tranches of $500,000 over the next several months as the company implements its core business model which will also include the introduction of additional beverage flavors and potential trend beverage mixtures throughout the year.

The Company still anticipates putting its Throwdown High Performance drink into full production for a dual coast distribution during the month of October 2014.

Toby McBride, High Performance Beverage Company CEO, stated, “We are very pleased to announce the closing of our Private Placement. We are currently awaiting the first initial $500,000 as we draw closer to putting Throwdown High Performance Beverages into full production. Distributors on both east and west coasts are prepared to put TBEVs product line on retailer shelves.

The Company is also pleased to announce it has completed the revamping of its Company website. Upon initial distribution of TBEVs product lines all beverages will be available for retail purchase on the website.

 

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company’s filings with the Securities and Exchange Commission.

High Performance Beverage Co.

Public Relations and Shareholder Information

Joseph M. Vazquez III

Phone: (800) 767-9396

Email: infinityglobalconsulting@gmail.com