PITOOEY! (PTOO) Provides Shareholder Update

PHOENIX, AZ — (Marketwired) — 06/27/13 — PITOOEY!™, Inc., (OTCBB: PTOO) is poised to capitalize on the digital advertising industry, in which eMarketer estimates $100 billion was spent in 2012 and is expected to grow by over 15% in 2013. A complete digital marketing agency, PITOOEY! offers an array of products and services to enhance communication between businesses and their target audiences. The Company provides a variety of social media and mobile marketing services to small- and medium-sized businesses via its three wholly-owned subsidiaries: PITOOEY! Mobile, Inc., Choice One Mobile, Inc., and Rockstar Digital, Inc.

The Company’s flagship product is the PITOOEY!™ mobile application — a mobile ad network featuring highly-targeted messages from businesses subscribed to by individual users. (The beta version is currently available on the iTunes® App Store(SM).) PITOOEY! offers businesses of all sizes and industries the ability to flip the traditional communications landscape and to deliver to consumers only the message content that they have expressed a desire to receive. In turn, PITOOEY! will rid consumers of unwanted messages, while simultaneously refining businesses’ audiences to target only consumers who are interested in connecting.

The Company is actively working on the next iteration of the PITOOEY! App and expects to release Version 2 in its third quarter 2013. The PITOOEY! App is being developed by its subsidiary, Rockstar Digital, a boutique digital agency that creates, markets, and manages digital content including, but not limited to, mobile apps, websites, and social media and digital campaigns.

The Company’s wholly-owned subsidiary, Choice One Mobile (“C1M”), is a digital social media and marketing company that offers customizable, made-to-fit design strategy to encompass each client’s unique and individual digital marketing needs. Newly formed in December 2012, Choice One Mobile has begun to generate revenues and is actively working to increase its contribution to revenues. During the first quarter of 2012, the Company’s net revenues were $52,000, all of which were attributable to C1M.

The recently launched C1M Affiliate Marketing Program allows credit card processing companies to provide their agents an additional revenue stream, by selling C1M’s mobile and social media services to their existing merchant clientele. The benefits for Choice One Mobile will include greater market penetration, with lower overhead and customer acquisition costs. The Company expects the C1M’s net revenues for the second quarter of 2013 to exceed the previous quarter.

The Company recently entered into an agreement with TopHat Capital, LLC, a full service financial advisory firm based in New York, New York. TopHat Capital, LLC, will help PITOOEY! evaluate capital structures, as well as assist with introductions to potential capital sources from accredited investors.

TopHat Capital’s senior partners and founders have decades of practical experience in corporate strategy, business development, finance, operations, product management, strategic revenue introductions, and marketing. The partners bring proven approaches, deep industry experience and expansive networks to help owners and managers improve their operations and maximize value. Co-Founder and Senior Partner, Sameer Mittal, commented, “TopHat Capital looks forward to working with PITOOEY! and helping the Company grow into an industry leading mobile advertising firm.”

As PITOOEY! looks to its future, the Company expects to place a heavy emphasis on launching Version 2 of the PITOOEY! App and executing substantial marketing programs to promote adoption and use of the App, as well as establishing a greater market share for the C1M Affiliate Program.

The global digital marketing industry is expected to reach over $160 billion by 2016, according to eMarketer. Of that amount, eMarketer believes that approximately $24 billion will be dedicated specifically to mobile advertising by 2016. PITOOEY!’s services encompass both social media and mobile advertising services, so the Company believes it is uniquely positioned to capture a niche in this large and rapidly growing industry.

Although the market for mobile marketing and advertising solutions is relatively new, it is very competitive and is characterized by frequent new service introductions and rapidly emerging new platforms and technologies. The Company believes that the key competitive factors that its customers consider in selecting marketing and advertising solutions include, but are not limited to:

1. An integrated, scalable, and relatively easy to implement platform, which can expand the reach of their future campaigns;
2. solutions providing high quality functionality that meets their immediate marketing and advertising needs;
3. sophisticated analytics and reporting; and
4. high levels of quality service and support.

PITOOEY! competes with companies of all sizes in a variety of geographies, which offer solutions that rival single elements of PITOOEY!’s platform, such as mobile advertising networks, mobile ad serving and ad routing providers, mobile website and content creators, mobile payment providers, aggregators, providers of mobile publishing and application development, SMS aggregators or providers of mobile analytics. At times, the Company expects to compete with interactive and traditional advertising agencies that perform mobile marketing and advertising as part of their services to their customers.

About PITOOEY!™, Inc.

PITOOEY!, Inc. is a complete digital marketing agency offering businesses unique service packages based on the client’s desires. Based on these desires and what type of following or reach they would like to establish enables them to be filtered through three wholly-owned subsidiaries, to provide the perfect fit: PITOOEY! Mobile, Inc., Choice One Mobile, Inc. and Rockstar Digital, Inc.

For more information, please visit:
www.PitooeyInc.com
www.Pitooey.com
www.choiceonemobile.com
www.rockstar-digital.com

About TopHat Capital, LLC

TopHat Capital LLC is an execution-based advisory firm focused on helping companies move closer to the attainment of their goals. TopHat utilizes its vast experience, global network, and access to capital to assist its clients build better businesses. We provide solutions: whether for an equity fund looking to grow an asset base and desiring to increase the size of assets under management, or for a standard company with strong potential needing capital, advisory work or introductions to reach the next level.

TopHat’s experience is both broad and deep. The firm’s professionals, who have each built and sold companies, in combination with those possessing decades of Wall Street experience, combine their knowledge and understanding to provide timely solutions that create the link for the attainment of your goals and a satisfied client.

TopHat was founded in 2011 and is headquartered in New York City. Top Hat is not a Broker-Dealer and, as such, is not compensated in connection with the introduction of assets.

www.tophat-capital.com

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of PITOOEY!, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words “may,” “would,” “will,” “expect,” “estimate,” “can,” “believe,” “potential” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond PITOOEY!, Inc.’s ability to control and their actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in PITOOEY!, Inc.’s filings with the Securities and Exchange Commission.

For further information contact:

PITOOEY!, Inc. Public Relations and Shareholder Information
Brian Barnes
Phone: (800) 953-3350
Email: InvestorRelations@PITOOEY.com