$NAKD Launches #ComfortablyYou

Comfortably You, LLC, a wholly owned subsidiary of Naked Brand Group Inc. (NASDAQ:NAKD) (“Naked”), today announced that the launch of its exclusive sleepwear, loungewear, and intimates lifestyle collection, Comfortably You™, will be airing on The Home Shopping Network (“HSN”) today, Thursday, February 2^nd at 9:00 pm and 10:00 pm ET and Friday, February 3^rd at 8:00 am and 5:00 pm ET. The four hour-long shows will be hosted by Sara Allard, daughter of Naked Brand Group CEO & Chief Creative Officer Carole Hochman. Ms. Allard served as Creative Director of the Carole Hochman Group for over 15 years and developed the marketing and branding for both Comfortably You™ and Naked.

Created for the modern woman looking for comfortable and fashionable styles that can be worn both in the bedroom and around the home, the debut Comfortably You™ collection will feature eight sleepwear and casual wear styles including a robe set, night gown and t-shirt, and separates including a bralette, yoga pants and jacket. All styles will be available exclusively on HSN in an assortment of solid colors and prints in sizes ranging from XS – 3XL, all priced under $60. Designed and manufactured by Carole Hochman and her team at Naked, the collection will feature a proprietary “caressa” fabric to provide the ultimate soft feeling with easy garment care that drapes beautifully around any silhouette.

About Comfortably You, LLC:

Comfortably You, LLC is a wholly owned subsidiary of Naked Brand Group Inc. (NASDAQ:NAKD), an innovative inner fashion and lifestyle brand, and an extension of the core Naked brand philosophy of being free to be yourself and feel comfortable in your own skin. Our brand ideal is about shedding the layers of the day and letting go of the pressures and stresses of our daily lives. Our brand promise is about providing the optimal fit, feel, and function in the essential, most intimate garments we all wear closest to our skin, under our clothes, or at home where we relax and sleep. As a brand, Comfortably You sets out to bring modern, affordable sleep, lounge, and inner wear that is elegantly simple and extraordinarily comfortable.

About Naked Brand Group Inc.:

Naked was founded on one basic desire–to create a new standard for how products worn close to the skin fit, feel, and function. Naked’s women’s and men’s collections are available at www.wearnaked.com, and Naked has a growing retail footprint for its innovative and luxurious innerwear products in some of the leading online and department stores in North America including Nordstrom, Bloomingdale’s, Dillard’s, Soma, Saks Fifth Avenue, Amazon.com, BareNecessities.com, and more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer, and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion, 11-time All Star, and Olympic Gold Medalist joined the Company’s Advisory Board, and is the Creative Director for a signature collection of men’s innerwear launching 2016. Naked is headquartered in New York City and plans to expand in the future into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more. http://www.nakedbrands.com/

Forward Looking Statements:

This press release contains forward-looking statements, which reflect the expectations of management of Naked with respect to potential future events. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, but are not limited to, statements regarding Naked’s expansion into new apparel and product categories. These forward-looking statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of such risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in Naked’s key markets; Naked’s inability to effectively manage the growth and the increased complexity of its business; Naked’s highly competitive market and increasing competition in the market; Naked’s inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; Naked’s failure to maintain the value and reputation of its brand; Naked’s failure to raise the capital necessary to carry out its business plan and operations; and other risk factors detailed in Naked’s reports filed with the Securities and Exchange Commission and available at www.sec.gov. These forward-looking statements are made as of the date of this press release, and Naked disclaims any intent or obligation to update the forward-looking statements, or to update the reasons why actual results, performance or developments could differ from those anticipated in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although Naked believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate.

 

Media:
Comfortably You/Naked Brand Group
ICR
Alecia Pulman/Brittany Fraser, 203-682-8200
NakedBrandsPR@icrinc.com