$GGBXF Dollar General to Start Selling CBD Cosmetics in Kentucky and Tennessee

December 13, 2019

If you have been paying attention to the news lately, you have undoubtedly heard of cannabidiol (CBD). Barely known a few years ago, it has exploded onto the medical, sports, health and wellness scenes, and with good reason too.

Chock-full of potent medicinal properties, the compound is said to be effective against a variety of diseases, ranging from high blood pressure and anxiety to chronic pain.

The 2018 Farm Bill was a catalyst, classifying cannabis with less than 0.3% THC (delta-9 tetrahydrocannabinol) as legal hemp and giving farmers in all states and tribes the green light to grow the lucrative cash crop under state and tribal programs.

Soon after, the American market for CBD products exploded. Tons of sellers streamed into the market, looking to cater to the immense demand. Discount retailer Dollar General is the latest to join the fray.

On Tuesday, the retailer announced that it will start selling at least 20 CBD products in over 1,000 stores in Tennessee and Kentucky.

“As with many of the products we carry in our stores, our decision to offer CBD products is based on customer interests or demands,” says Jason Reiser, Dollar General EVP, and Chief Merchandising Officer.

“At Dollar General, the customer is at the center of what we do, and the addition of CBD items is an extension of our ongoing commitment to providing customers with a curated and affordable assortment of products they seek.”

Dollar General joins an exclusive club of CBD sellers, including French luxury goods maker LVMH’s Sephora beauty chain, ULTA Beauty Inc. and American Eagle Outfitters Inc. who sell CBD-infused topicals. The discount retailer will sell an assortment of topicals including bath bombs, bath salts, and cosmetics, ranging from $7 to $20.

The variety store has also announced plans to expand its reach to Colorado, Florida, Indiana, South Carolina, Vermont, and Texas by spring next year to cater to the growing demand for CBD products.

The market for CBD-infused products has grown in leaps since industrial hemp was made legal, with the market worth at least $1 billion by 2018, and it is expected to hit at least $20 billion by 2026.

However, despite the plethora of products on the market, the U.S. Food and Drug Administration has repeatedly stated that it is illegal to market or sell CBD products as food additives, beverages and as a drug.

Before using any CBD-infused product, make sure you consult your doctor. This is the same advice that analysts have observed in the consumer education materials of CBD companies like Green Growth Brands Inc. (CSE: GGB) (OTCQB: GGBXF) and Youngevity International Inc. (NASDAQ: YGYI). An informed consumer is an empowered one!

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