(HOTR) Appalachian Mountain Brewery Purchases Cask Semi-Automated Canning System

BOONE, N.C., Jan. 23, 2014 — Appalachian Mountain Brewery, Inc. (OTC:HOPS), is pleased to announce it filed its Form-D with the U.S. Securities and Exchange Commission and North Carolina Securities Division. AMB officially began its Preferred B Stock-based offering and already secured significant initial expansion capital as part of an overall funding program. For additional information about the Preferred B Stock-based offering, accredited investors can contact AMB directly. The initial capitalization has allowed the company to make the purchase of additional brewing equipment and a Cask Semi-Automated Canning System (“SAMS”, www.cask.com) , which will significantly expand its capacity and allow AMB to offer distribution of four beer styles in cans throughout North Carolina. SAMS is capable of producing a reliable 70 cans per minute or up to 175 cases per hour with multiple can heights of 12 or 16 ounces and is fully scalable for future growth. AMB plans on releasing multiple beers in 22 ounce bottles late February and 12 ounce cans by mid July.

AMB is excited to officially announce the planned opening of its food service subsidiary which will offer a unique craft culinary experience. AMB expects to begin serving the High Country of North Carolina and AMB customers April 1, 2014. The Mobile Food Service will allow AMB to offer its wood-fired menu not only to AMB customers at the brewery but off-site catering and delivery service as well. AMB will not only be producing all of its own specialty doughs, but will infuse its award winning craft beers into wood-fired menu items which will make the food beyond exceptional. The Food Truck will employ solar panels, Bio-Diesel fuel, compostable utensils, and support the High Country’s farming community by purchasing locally. AMB’s continued focus on community building will be reflected thru our food service with the launching of its “Pies for Non-Profits” program. A portion of each sale will be donated to Non-Profits in and around the High Country further achieving our Philanthropic, Community, and Sustainability goals.

Additionally, AMB and Blood, Sweat and Gears, “BSG,” have announced an alliance whereby common philanthropic goals will be achieved. BSG Events is a 100% volunteer-based, fundraising non-profit organization featuring its 16^th annual cycling event where proceeds are donated to local charities in the High Country of North Carolina. The annual ride typically draws over 1,250 cyclists with more than 1,000 additional participants registered on a waiting list rating the event the “Top Century Ride in the South,” by Blue Ridge Outdoors magazine. Scott Nelson, Ride Director and President of BSG Events states, “The BSG/AMB alliance is one seldom found where we become more effective and efficient than we would as separate entities. Together, we can accomplish more as we rally support for our community giving back as much as possible, heading in the same direction and having the same philanthropic mindset but different tools. AMB’s tool is beer, ours is a bike ride,” states Nelson. “Both are squarely centered toward supporting local community non-profits and together are striving to reach new highs with a collaborative effort.” http://bloodsweatandgears.org/

AMB is continuing to explore its options for additional expansion in the Boone, NC area and hopes to secure an additional distribution center in 2014.

One of Appalachian Mountain Brewery’s shareholders, Mike Pruitt, CEO of Chanticleer Holdings, (Nasdaq:HOTR), has agreed to assist AMB with distribution of its beer into the restaurants it manages.   

About Appalachian Mountain Brewery, LLC

Appalachian Mountain Brewery, the Official Brewery of the Appalachian Mountains, not only makes seriously delicious craft beer, but focuses its business model on sustainability, community, and philanthropy. The company offers a unique experience through community stewardship and environmental sustainability as a core part of the business. The brewery’s modern equipment utilizes American Made JV Northwest Brewing Equipment, a 5kw array of solar panels to offset electricity along with a recapturing system to save water in the brew process.   In keeping with the brewery’s sustainable mission to reduce, reuse and recycle, AMB has a grain exchange program whereby all spent grain is donated to local farms. AMB also has a “Pints For Non-Profits Program,” whereby a portion of proceeds from each beer sold is donated to local non-profit organizations. AMB recently won two Gold Medals and won the overall categories in the 2013 United States Open Beer Championship for its Honey Badger Blonde Ale and California Common. AMB competed against the biggest and best breweries from around the world where over 2,500 beers competed in 68 categories for aroma, appearance, mouth feel, flavor and overall impression. Appalachian Mountain Brewery, located at 3,333 feet elevation atop the Appalachian Mountain Range in Boone, NC, is certified by the NC GreenTravel Initiative, a program that recognizes state travel-related businesses that employ healthy environmental practices. AMB is within minutes of world-class destinations such as Grandfather Mountain, Tweetsie Railroad, Beech Mountain, Sugar Mountain, Appalachian Ski Resorts and the three-time National Football Champions Appalachian State University.

For further information, please visit: www.appalachianmountainbrewery.com
Facebook: https://www.facebook.com/appalachianmountain.brewery
Awards: www.usopenbeer.com
Sustainability: http://portal.ncdenr.org/web/deao/ncgreentravel-attractionlist
Twitter: https://twitter.com/AMBrewery

About Chanticleer Holdings, Inc.

Chanticleer Holdings (Nasdaq:HOTR) is focused on expanding the Hooters® casual dining restaurant brand in international emerging markets and American Roadside Burgers Inc (“ARB”), a Charlotte, N.C. based chain. Chanticleer currently owns in whole or part of the exclusive franchise rights to develop and operate Hooters restaurants in South Africa, Hungary and parts of Brazil, and has joint ventured with the current Hooters franchisee in Australia, while evaluating several additional international opportunities. The Company currently owns and operates in whole or part of seven Hooters restaurants in its international franchise territories: Durban, Johannesburg, Cape Town and Emperor’s Palace in South Africa; Campbelltown in Australia; Budapest in Hungary; and Nottingham in the United Kingdom. ARB, purchased by Chanticleer Holdings on October 1, 2013, has a total of 5 casual restaurants — 1 location in Smithtown, N.Y., 2 locations in Charlotte, N.C., 1 location in Columbia, S.C., and the newest location is in Greenville, S.C. The Company also owns a majority interest in JF Restaurants, LLC and JF Franchising Systems, fresh food-focused casual dining established with 5 restaurant locations.

For further information, please visit www.chanticleerholdings.com
Facebook: www.Facebook.com/ChanticleerHOTR
Twitter: http://Twitter.com/ChanticleerHOTR

For further information on Hooters of America, visit www.Hooters.com
Facebook: www.Facebook.com/Hooters
Twitter: http://Twitter.com/Hooters

Safe Harbor

This press release contains forward-looking statements subject to the inherent uncertainties in predicting future results and conditions. Any statements that are not statements of historical fact (including statements containing the words “believes,” “plans,” “anticipate,” “expects,” “estimates,” and similar expressions) should also be considered to be forward-looking statements. Certain factors could cause actual results and conditions to differ materially from those projected in these forward-looking statements. We undertake no obligation to update such statements to reflect subsequent events.

CONTACT: Sean Spiegelman, CEO
         (828) 263-1111
         sean@appalachianmountainbrewery.com